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What Google says about achieving top
ranking with Google - search engine
ranking... (we've highlighted the
important comments in BLUE).
Search Engine Optimizers
SEO is an abbreviation for "search
engine optimizer." Many SEOs provide
useful services for website owners, from
writing copy to giving advice on site
architecture and helping to find
relevant directories to which a site can
be submitted. However, there are a few
unethical SEOs who have given the
industry a black eye through their
overly aggressive marketing efforts and
their attempts to unfairly manipulate
search engine results.
While Google does not have relationships
with any SEOs and does not offer
recommendations, we do have a few tips
that may help you distinguish between an
SEO that will improve your site and one
that will only improve your chances of
being dropped from search engine results
altogether.
Be wary of SEO firms that send you email
out of the blue. Amazingly, we get these
spam emails too:
"Dear google.com,
I visited your website and noticed that
you are not listed in most of the major
search engines and directories..."
Reserve the same skepticism for
unsolicited email about search engines
as you do for "burn fat at night" diet
pills or requests to help transfer funds
from deposed dictators.
No one can guarantee a #1 ranking on
Google.
Beware of SEOs that claim to guarantee
rankings, or that claim a "special
relationship" with Google, or that claim
to have a "priority submit" to Google.
There is no priority submit for Google.
In fact, the only way to submit a site
to Google directly is by using the page
at
http://www.google.com/addurl.html.
You can do this yourself at no cost
whatsoever.
Some SEOs may try to sell you the
ability to type keywords directly into
the browser address bar. Most such
proposals require users to install extra
software, and very few users do so.
Evaluate such proposals with extreme
care and be skeptical about the
self-reported number of users who have
downloaded the required applications.
What are the most common abuses a
website owner is likely to encounter?
One common scam is the creation of
"shadow" domains that funnel users to a
site by using deceptive redirects. These
shadow domains often will be owned by
the SEO who claims to be working on a
client's behalf. However, if the
relationship sours, the SEO may point
the domain to a different site, or even
to a competitor's domain. If that
happens, the client has paid to develop
a competing site owned entirely by the
SEO.
Another illicit practice is to place
"doorway" pages loaded with keywords on
the client's site somewhere. The SEO
promises this will make the page more
relevant for more queries. This is
inherently false since individual pages
are rarely relevant for a wide range of
keywords. More insidious however, is
that these doorway pages often contain
hidden links to the SEOs other clients
as well. Such doorway pages drain away
the link popularity of a site and route
it to the SEO and its other clients,
which may include sites with unsavory or
illegal content.
What are some other things to look out
for?
There are a few warning signs you may be
dealing with a rogue SEO. It's far from
a comprehensive list, so if you have any
doubts, you should trust your instincts.
By all means, feel free to walk away if
the SEO:
- owns shadow domains
- puts links to their other clients on
doorway pages
- offers to sell keywords in the address
bar
- doesn't distinguish between actual
search results and ads that appear in
search results
- guarantees ranking, but only on obscure,
long keyword phrases you would
get anyway
- operates with multiple aliases or
falsified WHOIS info
- gets traffic from "fake" search engines,
spyware, or scumware
- has had domains removed from Google's
index or is not itself listed in Google
Affordable
search engine ranking, optimization and
website promotion packages that result
in top rankings are priced as little as
$300 a year.
Click here to request contact.
We invite you to call us (collect if you
prefer) at 828.963.7286, use our quick
online contact
request form,
email
us, or call our toll free voice mail
at 800.783.3293 and leave a message. We
promise to only answer you with the
facts that you need to get you where you
want to be. No pressure, no sales pitch.
We also invite you to view the other
search engine ranking topics at the top to learn more.
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