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Please click the links
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We received calls daily from
businesses that have paid THOUSANDS of
dollars to unscrupulous companies that
have promised search engine ranking that
they can not deliver. We are often asked
how WE obtain top 10 search engine
rankings for our clients. While it is
not our job to teach our methods to
clients or other design firms, we can
tell you that it isn't rocket science.
In fact, obtaining top rankings on the
search engines is more "grunt" work than
it is a science. Getting your website
ranked in the top of the major search
engines involves more common sense than
"dollars and cents".
However, that is not the story you will
get from a lot of so-called search
engine experts.
We own more than 120+ websites of our
own and because of that we are contacted
by the same people that may have called
on you. Their sales pitch sounds
something like, "Hi, I was looking at
your website and it's very attractive,
but I noticed that your site can't be
found on the major search engines."
They make the same sales pitch to
everyone they call...whether a website
is performing well or not. Why? They are
playing a numbers game. They have the
knowledge that the VAST majority of
websites rarely get looked at! Doubt us?
Do ANY search and you will find more
than a million results for almost any
search you do. How many websites will
YOU look at? Three or four? Ten...maybe
a few more? Now do the math. Divide
1,000,000 into the ten or twelve sites
YOU looked at. That means that more than
99.9999% of the others sites that were
below the first 10-20 didn't get looked
at. Try 100, 1,000, or 10,000 more
searches and you will find the same
results over and over again.
Armed with this knowledge, these SEO
sales companies can make their claim 100
times and 99 of those times they will
reach a potential client that will agree
with them. The problem with a lot of
these businesses is that they make
claims that they simply can not deliver
on.
DON'T TAKE OUR WORD FOR IT...HERE IS
WHAT THE NUMBER ONE SEARCH ENGINE (Google.com)
says at:
http://www.google.com/webmasters/2.html.
Here's an excerpt:
"Many SEOs provide useful services for
website owners, from writing copy to
giving advice on site architecture and
helping to find relevant directories to
which a site can be submitted. However,
there are a few unethical SEOs who have
given the industry a black eye through
their overly aggressive marketing
efforts and their attempts to unfairly
manipulate search engine results.
While Google does not have relationships
with any SEOs and does not offer
recommendations, we do have a few tips
that may help you distinguish between an
SEO that will improve your site and one
that will only improve your chances of
being dropped from search engine results
altogether.
Be wary of SEO firms that send you email
out of the blue.
Amazingly, we (Google) get these spam
emails too:
"Dear google.com,
I visited your website and noticed that
you are not listed in most of the major
search engines and directories..."
Reserve the same skepticism for
unsolicited email about search engines
as you do for "burn fat at night" diet
pills or requests to help transfer funds
from deposed dictators.
No one can guarantee a #1 ranking on
Google.
Beware of SEOs that claim to guarantee
rankings, or that claim a "special
relationship" with Google, or that claim
to have a "priority submit" to Google.
There is no priority submit for Google.
In fact, the only way to submit a site
to Google directly is by using the page
at
http://www.google.com/addurl.html.
You can do this yourself at no cost
whatsoever. " |
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What are some other things to look out
for?
There are a few warning signs you may be
dealing with a rogue SEO. It's far from
a comprehensive list, so if you have any
doubts, you should trust your instincts.
By all means, feel free to walk away if
the SEO:
-
 owns shadow domains
- puts links to their other clients on
doorway pages
- offers to sell keywords in the address
bar
- doesn't distinguish between actual
search results and ads that appear in
search results
- guarantees ranking, but only on obscure,
long keyword phrases you would
get anyway
- operates with multiple aliases or
falsified WHOIS info
- gets traffic from "fake" search engines,
spyware, or scumware
- has had domains removed from Google's
index or is not itself listed in Google
DON'T BE FOOLED BY COMPANIES
MISREPRESENTING WHAT THEY CAN DO FOR
YOU. If a company guarantees you top
ranking on any or all of the search
engines, they are lying. Appnet has been
performing search engine coding for
websites for almost twelve years
and we are contacted regularly by
companies guaranteeing top ranking and
we've seen pricing ranging from $199 to
$5,000 yearly. We own websites ourselves
and many of these supposed search engine
professionals claim that they can attain
top rankings within ONE DAY, 48 HOURS
and more!
We invite you to call us (collect if you
prefer) at 828.963.7286, use our quick
online contact
request form,
email
us, or call our toll free voice mail
at 800.783.3293 and leave a message. We
promise to only answer you with the
facts that you need to get you where you
want to be. No pressure, no sales pitch. |
